The session will explore how organisations can prepare for and respond to misinformation, disinformation and deepfake-related crises, drawing on reputational risk perspectives across media and criminal law and PR. Through real-world examples and crisis scenarios, it will examine practical response strategies, stakeholder communications, escalation and deescalation options, and lessons for managing reputational harm in the age of AI.

Our session will be led by Henry Watkinson (PHB), and will bring togetherJamie Hurworth (PHB), Rebecca Smart (PHB),  and Michael Rose (Argyll Strategy)who are specialists in media and privacy, criminal defence and regulatory, and strategic communications.